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How To Choose A Domain Name
The domain name is your online identity. You want to make sure
that you pick the best suitable domain for your web site. With many
thousands of domain names registered every day, it is getting more
and more difficult to find a name that you would like to have for
your business or personal use. It is not as bad as it sounds. There
are still many dot-com domains available if you have the patience
and the know-how to find them.
As a rule of thumb, if you are not willing to purchase a domain name
that has been already registered and you are not willing to pay big
money to buy one from the secondary market, put in mind the following
when you are doing your search:
- The
.com .net extensions should be your first target. The only time
we recommend that you buy the other extensions is when you are
trying to protect a domain name you own from being used by a
third party who may be just trying to take advantage of your
name brand which should be protected through trademarks and
alternative similarity of the name you have.
- Find
the shortest domain name that describes the business you are
about to identify. More importantly, the domain name should
mean something, even if the name is longer than those which
do not mean anything. This rule does not apply to 2 and 3-letter
domains. The domains that will attract attention are those with
the coolest tone.
- Those
which begin with i, e, info, next, world, planet, US, net, web,
metro, digital, digi, euro, are next. Names that represent well-known
landmarks are easy to brand and accept by consumers.
- Unknown
abbreviations or trademark similarities are discouraged. Many
names we see available for sale have no meaning which makes
them difficult to use for business or resale.
- The
future value for high quality domain names, .com .net .org,
remains very promising regardless of the number of name extensions
which are being aggressively created.
- Until
there is a new invention, the internet will continue to be an
important if not the most important part of e-commerce and beyond.
The price today is very cheap. Buying a domain name to keep
for future use or resale could be similar to buying a beachfront
property a century ago and keeping it to sell it in today's
market.
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