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How To Choose A Domain Name


The domain name is your online identity. You want to make sure that you pick the best suitable domain for your web site. With many thousands of domain names registered every day, it is getting more and more difficult to find a name that you would like to have for your business or personal use. It is not as bad as it sounds. There are still many dot-com domains available if you have the patience and the know-how to find them.

As a rule of thumb, if you are not willing to purchase a domain name that has been already registered and you are not willing to pay big money to buy one from the secondary market, put in mind the following when you are doing your search:
  1. The .com .net extensions should be your first target. The only time we recommend that you buy the other extensions is when you are trying to protect a domain name you own from being used by a third party who may be just trying to take advantage of your name brand which should be protected through trademarks and alternative similarity of the name you have.
  2. Find the shortest domain name that describes the business you are about to identify. More importantly, the domain name should mean something, even if the name is longer than those which do not mean anything. This rule does not apply to 2 and 3-letter domains. The domains that will attract attention are those with the coolest tone.
  3. Those which begin with i, e, info, next, world, planet, US, net, web, metro, digital, digi, euro, are next. Names that represent well-known landmarks are easy to brand and accept by consumers.
  4. Unknown abbreviations or trademark similarities are discouraged. Many names we see available for sale have no meaning which makes them difficult to use for business or resale.
  5. The future value for high quality domain names, .com .net .org, remains very promising regardless of the number of name extensions which are being aggressively created.
  6. Until there is a new invention, the internet will continue to be an important if not the most important part of e-commerce and beyond. The price today is very cheap. Buying a domain name to keep for future use or resale could be similar to buying a beachfront property a century ago and keeping it to sell it in today's market.